Social media and running a blog are necessary communication platforms to help inform the UCSF story. By institutional participation in on-line media, the UCSF message can attain wider audiences and UCSF can impression extra lives, however these channels include their very own dangers and liabilities. UCSF has insurance policies and tips for the use of on-line media to make sure that legal guidelines are being followed and that the College is being accurately and constantly represented in such communications. College employees who participate in the online world in an official capability ought to understand the impression of utilizing these instruments to communicate in regards to the work and mission of UCSF.
These pointers apply to all members of the UCSF neighborhood participating in college-branded or -sponsored blogs and social media. Personnel looking for steerage regarding particular person participation in social media might also reference the university’s Social Media Policies for Personal (i.e. Non-UCSF hosted) Accounts. Please notice that each one UCSF personnel should abide by UCSF insurance policies and pointers including, Campus Administrative Insurance policies, the Campus Code of Conduct, Native and Campus Insurance policies, and UCSF Brand Identity Tips. UCSF-Sponsored Site: Official blogs and social media websites operated by UCSF departments or faculties, accepted by the deans, chairs and/or administration, and coordinated by University Relations or Medical Heart Advertising and marketing.
Non-UCSF-Sponsored Site: Any site not operating below the control of UCSF University Relations or Medical Middle Marketing, or underneath the oversight of UCSF deans, chairs and/or administration. These guidelines cowl all forms of University-sponsored blogs and social media, including people who educate on illness states, such as the Memory and Aging channel on YouTube, and those that promote a program or provide school information. Examples embrace the UCSF Imaging Twitter account and the UCSF Library Archives Tumblr feed.
If you're taking part in a UCSF-sponsored blog or other social media representing the University, it is vital that you comply with sure guidelines and receive specific approvals. University-sponsored blogs and social media have to be accredited and coordinated by University Relations. Medical Heart Advertising should approve social media involving UCSF Medical Heart and its clinical companies. Email University Relations for particulars on approvals, legal accountability, privateness policies and brand utilization. Notice that each one UC, UCSF, faculty and division insurance policies and pointers associated to privateness, logos, mental property, and so forth. apply to these communications media.
Particular note for scholar authorities and registered campus organizations: Pupil organizations must observe University of California Insurance policies Applying to Campus Activities, Organizations, and College students, which can be discovered right here. For inquiries relating to UCSF Medical Middle and UCSF Benioff Youngsters's Hospitals, e mail Medical Heart Advertising. Your division chair or dean must approve a University-sponsored blog or participation in social media. The sponsoring department or faculty is accountable for making certain that if the website accommodates any personally identifiable or protected well being info, it's compliant with all privateness laws.
The sponsoring division or faculty is liable for making certain that the content material of the web site is suitable and doesn't trigger harm to UCSF’s reputation. All consent forms have to be maintained within the division or the patient’s medical file for six years after the last day the positioning is energetic.
In case your site contains any data regarding illness states, therapy avenues, clinical trial research, or other data of interest to a affected person audience, the location must embrace disclaimer language. Please consult with the Office of Legal Affairs for applicable language. Closed groups and non-public messages on social media channels (similar to Facebook chats or Twitter direct messages) are usually not safe channels for communication, and shouldn't be used to communicate with or about patients. Should you plan to include the power of the public to comment, you should embody disclaimer language. Please seek the advice of with the Office of Legal Affairs for applicable language. You may also receive comments or messages from individuals seeking healthcare information or steering.